Boost Your Shorts' Reach with Captions

Hey Creators,

Did you know that a whopping 85% of social media videos are watched without sound? That means if your Shorts don't have captions, you're missing out on a huge chunk of your potential audience.

Captions aren't just a nice-to-have, they're essential for maximizing engagement and accessibility:

• Reach more viewers: People scroll through their feeds in all sorts of situations – at work, on public transport, or even in bed late at night. Captions let them enjoy your content without disturbing those around them.

• Boost comprehension: Not everyone has perfect hearing, or speaks the same language as your video's audio. Captions make your Shorts accessible to a wider audience.

• Improve SEO: Search engines can't "hear" your videos, but they can read captions. Adding captions can help your Shorts rank higher in search results.

• Increase watch time: Studies show that captioned videos keep viewers engaged for longer, leading to better performance metrics.

Think of captions as your Shorts' subtitles. They provide context, add personality, and ensure that your message gets across loud and clear, even in silent mode.

Ready to add captions to your Shorts? Most editing apps offer built-in captioning tools, or you can try third-party services for more advanced features.

Remember, every view counts. Don't let your awesome Shorts go unheard!

Captions Tutorial

I recorded a 3-minute video using Brevity and Premiere Pro to show you an easier way to make them.

Social Dream Machine

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